Question: I have a small family business. What is SEO and what do you do guys with my website to get more clients for me? The mission of search engine optimization is to make the site’s content worthy of higher search engine ranking by being more relevant and competent than the competition’s. SEO is a major part of Internet marketing. If you do it right, you will have a web site capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. Please note that you need to have an attractive web service a) for visitors and b) for the search engine robots at the very same time. These robots are special programs with unique information collection and indexing algorithms. They have their own soul and mind. While most search engine companies try to keep their processes a secret, their criteria for high spots on search result pages (SERPs) isn’t a complete mystery. Search engines are successful only if they provide a user links to the best web sites related to the user’s search terms. If your site is the best skydiving resource on the web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the heap. That’s where search engine optimization (SEO) comes in. This SEO process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query and seeking information. It is not enough to simply add meta tags and do search engine submission of your site to a million search engine indexes and directories. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engines or directories. We discuss here the middle steps that are vital if you want to obtain front-page results. Most site owners bypass this middle step because they do not know it or forget about it or think it is too complex. SEO is mostly technical in nature. It includes web programming expertise combined with business, persuasion, sales and a love for competitive puzzle solving. Not technical issue is, for example, the analyzes of search engine ranking and customer behavior. Efficient SEO demands teamwork. Creating or modifying a web site does not just involve technical skills, or copywriting, or links or search engine submission; it involves an intricate blend of more than 200 variables woven into the fabric of a web site. There are no SEO secrets – just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords. It’s a constant battle, or war for better placements. You can’t win with a surprising attack Search engine optimization agents or consultants, like us, modify the web contents to speed up and perfect the process of making your web site the favorite of search engines. What we do: a) work out proposals for you and for your webmaster. Webmaster changes the content, or b) we change your website and the content of your web pages by our own programmers. We need access to your site and we must ask for your permission each time we modify your codes, c) we analyze your SERP positions and make updates when we see unwanted trends.