An index monopoly has been built while Google search engine index has been influenced by commercial entities (money), and AdWords is not a cheap promo material any longer… Web site owners have to pay more and more to stay alive. Google has lost its charm. It is rather ironic to note that Larry Page and Sergey Brin, the founders of Google, strongly believed that search engines should not be commercial enterprises. When he was at Stanford University, Sergey Brin wrote a paper: “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” In that paper, he argued against an ad-supported service as a corrupting influence. “Advertising-funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers” – he wrote. I guess Larry has changed his mind about that. The Boeing 767 private jet might have helped him become a real dot-com entrepreneur of his age. If the web site index were held in an out-Googled Google, we could avoid current problems with incomplete indexes and disappearing content providers. Newspaper publishers and others, would have more options too. The real value is in the analysis and not the index, so Google, Yahoo and Bing could remain what they are today. Young Bins, are you listening to changes in dotcom? Read Tom Foremski’s article